KIK Custom Products

Senior Brand Manager

US-GA-Lawrenceville
3 months ago
Job ID
2017-4610
# of Openings
1
Division
KCB

Overview

As one of North America’s largest independent manufacturers of consumer packaged goods (“CPG”), KIK helps a large portfolio of brands and retailers bring their products to life. With leading positions in the multibillion dollar household and personal care (“HPC”), over-the-counter (“OTC”), pool additives and automotive aftermarket categories, we serve over 100 CPG companies and several major North American HPC and automotive aftermarket retailers, including many of the leading players in their respective categories. We have full-service capabilities covering end-to-end contract manufacturing, including project management, innovation and R&D, sourcing and procurement, blending and compounding, filling and packaging, supply chain and distribution, and quality control. Our manufacturing model is highly flexible and we consistently add value to our customers by leveraging our range of services and expertise.

 

Personal Care: Our Personal Care business markets the Bullfrog®, Ocean Potion® and No-Ad® Sun and Skin Care brands, as well as private label. We develop, design and manufacture products from concept to store shelf in many different packaging formats supporting our strategic Personal Care initiatives. 

 

We are seeking a data-savvy senior marketing leader with an appetite for building world-class personal care brands.  Showcase your broad range of product, digital, and trade marketing expertise as you develop and execute strategic plans and tactical initiatives to grow an extraordinary branded personal care portfolio.

 

This position will be located in our Lawrenceville, Georgia office and will collaborate closely with our Marketing, Sales, Operations, R&D and Supply Planning teams.

Essential Job Functions

Brand Marketing

  • Deliver innovative marketing solutions that drive consumer behavior and improve our category share
  • Continuously monitor competitive landscape and market trends to inform product development efforts
  • Own the brand standards and messaging for each brand
  • Lead the development of the annual plan through rigorous analysis of business performance and the development of key insights and recommendations for the business
  • Effectively manage external agencies to deliver projects and campaigns on time and on budget
  • Develop and deliver insightful strategies and presentations to the executive committee and business departments where appropriate

 

Digital Marketing

  • Lead our digital marketing across social media, display advertising, search engine marketing, digital flyer platforms and other emerging digital channels
  • Create exciting digital and social activations that drive qualified traffic to all digital properties and retail partners
  • Establish effective benchmarks for measurement of digital marketing performance with KPIs and ROI. Define best practices for analytics and ensure consistent, ongoing benchmarking and analysis of performance including making data-driven recommendations to improve future success.
  • Leverage social media channels to build brand voice and user community
  • Respond to customer feedback received through social media and moderate each brand’s online presence
  • Improve the usability, design, content and conversion of each brand’s  website

 

 

Trade Marketing

  • Manage our presence at key industry tradeshows
  • Develop planograms and in-store merchandising programs
  • Engage with sales team and coordinate with retail partners to ensure consistent and up-to-date product information

Qualifications

Experience/ Education: 5+ years of marketing experience in B2C environments with digital marketing and product marketing absolutely necessary. CPG experience is highly preferred. 3+ years’ hands-on experience building and managing digital marketing teams. Experience working with sales teams to develop marketing tools, programs and campaigns to drive increased sales essential; field sales experience an asset. MBA preferred; BA in Marketing or related business discipline required.

 

Technical Skills: Well-developed data analytical skills with polished presentation style. Knowledge and/or experience with SEO/SMO, influencer campaigns, planograms, in-store merchandising and management of retailer relationships are all strongly preferred.

 

Entrepreneurial: You demonstrate a “no job is too small” mentality; you like to roll up your sleeves, jump in and get it done. You are a goal-oriented high achiever. You are agile and adept at working in a multi-stakeholder environment. You are deadly serious about results, and take pride in a proven track record of high performance.

 

Attitude: You have a positive attitude, strong work ethic and can adapt to changing priorities. You have an appreciation for design and are known for your creativity.

 

Relationship Building: You encourage collaboration and are a team player who can develop and maintain effective working relationships across all levels of the organization. You are diplomatic professional and exercise great judgment in engaging with cross-functional teams.

 

Organization Skills: You thrive in a fast-paced environment. You have a strong sense of urgency, are self-motivated and work effectively under pressure. You can prioritize team efforts and meet tight deadlines. You complete complex projects quickly and adeptly with your understanding of the business priorities. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy.

 

 

A Career with KIK Offers:

 

KIK offers very competitive salary and comprehensive benefits including health, wellness, dental, vision, life, and disability insurance. You can plan for your future with KIK's retirement savings options including employer match. KIK also recognizes the importance of continuing education and offers Education Assistance to our employees to encourage continued personal development and growth.

 

 

 

Thank you for your interest and consideration of a position with KIK Custom Products.

 

 

 

KIK is an Equal Employment Opportunity / Affirmative Action employer. Qualified applicants will receive consideration for employment without regards to race, color, religion, sex, or national origin.

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