KIK Custom Products

  • VP Marketing

    Job Location US-GA-Lawrenceville
    Posted Date 2 weeks ago(6/6/2018 4:40 PM)
    Job ID
    # of Openings
  • Overview


    As one of North America’s largest independent manufacturers of consumer packaged goods (“CPG”), KIK helps a large portfolio of brands and retailers bring their products to life. With leading positions in the multibillion dollar household and personal care (“HPC”), over-the-counter (“OTC”), pool additives and automotive aftermarket categories, we serve over 100 CPG companies and several major North American HPC and automotive aftermarket retailers, including many of the leading players in their respective categories. We have full-service capabilities covering end-to-end contract manufacturing, including project management, innovation and R&D, sourcing and procurement, blending and compounding, filling and packaging, supply chain and distribution, and quality control. Our manufacturing model is highly flexible and we consistently add value to our customers by leveraging our range of services and expertise.

    KIK has over 5,000 employees and operates 29 manufacturing facilities strategically located throughout North America.

    KIK Consumer Brands – Household Division Our Household Division (“Household”) is the #1 player in North American private label bleach, and supplies private label cleaning programs to prominent American retailers.

    KIK Consumer Brands – Pool Division KIK’s Pool Additives Division (“Pool”) is a leading player in North America and key international markets with a broad brand and product portfolio spanning both the Mass and Specialty Retailer channels. We are well known for our Clorox® Pool&Spa™ products in the North American Mass channel, our BioGuard® brand in the North American, Australian and South Africa Specialty channel, and our Bayrol brand across Europe. Our multi-functional product formulations and innovative water testing innovations allow pool owners to safely and easily enjoy their backyard retreat.


    The VP Marketing will own and drive the strategic & marketing plan process to grow assigned brand(s). They will direct assigned brand(s)/businesses on business integration, leading the growth strategy, talent management & optimization for their brand team, and create a collaborative team culture for their assigned brand working in partnership with sales and other cross-functional team members.

    Essential Job Functions

    • Leads development of growth strategies and align other functions/teams to those strategies and Marketing Plans for assigned brand.
    • Establishes vision, strategic direction, and leadership for the market segment and brand
    • Develops and executives comprehensive strategic marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
    • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
    • Develops and recommends product positioning, packaging, and marketing strategy to produce the highest possible long-term market share
    • Works closely with marketing team, sales, manufacturing, distribution, advertising agencies and legal in the development of marketing plans.
    • Develops and oversees brand’s digital and social media strategy and relationships across all Social Platforms (Twitter/Facebook/Instagram/Snapchat) with appropriate corporate/legal governance.
    • Develops KPI’s for all marketing initiatives as well as year-long maintenance programs across all owned channels as well as external partnerships.
    • Establishes and provides clear direction to team to ensure brand initiatives are consistent with brand goals, priorities and strategies to deliver the organizational business goals.
    • Drives creation and application of consumer insight activity.
    • Drives growth and brand maintenance projects within authorized spending.
    • Responsible for Product Marketing, including new product launches, promoting existing products and features to increase usage.
    • Works cross functionally with Consumer insight/segmentation, brand equity assessment, category/brand/geographic expansion, competitive analysis/response.
    • Identifies innovation opportunities & manages core competency identification/opportunity assessment.
    • Must be very comfortable with developing and presenting business analytics.
    • Drives prioritization of resources (people, budget, capital).
    • Ensures line of sight to all goals and objectives – overall corporate to individual
    • Leads and develops a top graded marketing team that passionately supports accomplishment of goals in a manner consistent with our Core Principles.


    • MBA preferred with 10+ years of relevant marketing experience
    • 7+ years experience leading a multi-functional digital marketing team or organization with direct oversight of some or all of the following: marketing strategy, social media, paid media, mobile media, app marketing (iOs and Android), consumer activations, partnership marketing, influencer marketing, content development, creative development and retail.
    • Consumer packaged goods experience in providing in-depth knowledge of consumer and trade marketing.
    • Commitment to results; ability to incorporate new learning into existing plans and act decisively.
    • Experience in consumer products marketing with significant budgets.
    • Significant experience in developing advertising, new products and media plans, and working with Sales.


    A Career with KIK Offers:


    KIK offers very competitive salary and comprehensive benefits including health, wellness, dental, vision, life, and disability insurance. You can plan for your future with KIK's retirement savings options including employer match. KIK also recognizes the importance of continuing education and offers Education Assistance to our employees to encourage continued personal development and growth.


    Thank you for your interest and consideration of a position with KIK Custom Products.




     KIK is an Equal Employment Opportunity / Affirmative Action employer.


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