KIK Custom Products

  • Director, Brand Marketing- Prestone

    Job Location US-IL-Rosemont
    Posted Date 3 weeks ago(11/20/2018 10:30 AM)
    Job ID
    # of Openings
  • Overview

    COMPANY: As one of North America’s largest independent manufacturers of consumer packaged goods (“CPG”), KIK helps a large portfolio of brands and retailers bring their products to life. With leading positions in the multibillion dollar household and personal care (“HPC”), over-the-counter (“OTC”), pool additives and automotive aftermarket categories, we serve over 100 CPG companies and several major North American HPC and automotive aftermarket retailers, including many of the leading players in their respective categories. We have full-service capabilities covering end-to-end contract manufacturing, including project management, innovation and R&D, sourcing and procurement, blending and compounding, filling and packaging, supply chain and distribution, and quality control. Our manufacturing model is highly flexible and we consistently add value to our customers by leveraging our range of services and expertise.

    KIK has over 5,000 employees and operates 29 manufacturing facilities strategically located throughout North America.


    KIK Consumer Brands – Automotive Division

    Our Automotive business is comprised of the Prestone® and Holts® businesses. We develop, manufacture and market antifreeze/coolant and other automotive functional fluids and car appearance products in North America and key international markets. Prestone® is the number one branded consumer choice for antifreeze/coolant in North America. Other brands in our Automotive Care business include Holts®, Redex® and Simoniz® (outside North America).


    SUMMURY: Leads Prestone brand to build consumer demand, market share, sales, and profitability grounded in deep consumer understanding and market knowledge. Market management innovation strategy and the new product roadmap, and driving regional P&L results.  Marketing Directors are responsible for developing, and talent.

    Essential Job Functions

    Consumer and Market Insights

    • Set consumer insights budget, determines studies, and patterns with agencies to execute

    Brand Strategy

    • Recommends the brand(s) long-term vision, strategies, and 3-5 year financial targets supported by business visions and strategies
    • Identified category trends and future sources of growth, product category (ies) expansion.  Recommends product portfolio strategy, including product classes to enter, exit, and maintain


    • Leads development of Prestones innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces
    • Created a robust new product pipeline based upon consumer insights and market needs, and following the CDI process
    • Agrees to the business case for new products, including estimating sales and gathering financial information


    • Sets pricing objectives, strategies, and guardrails to extract maximum value on new and existing products

    Integrated Marketing Planning

    • Sets annual marketing objectives, strategies, and plans, grounded in business and customer assessment
    • Programming includes: advertising, media planning, digital contact, public relations, social, promotions and events

    Financial Management

    • Develops an ongoing pipeline of productivity initiatives that drive best cost while maintaining product quality

    Organization Role and Structure and Talent Management

    • Sets clear objectives and prioritizes initiatives for the team. Assigns clear projects and tasks to direct reports, and couches and develops their skills
    • Sets clear statement of work for all marketing agencies before beginning work


    7-10 years of Marketing experience

    Bachelor’s degree, MBA preferred

    • Experience translating marketing objectives into successful plans. Proven success in leading a team to develop a comprehensive marketing growth plan that is integrated across multiple consumer touchpoints, including at point-of purchase
    • Experience setting pricing strategies and guardrails, and setting and managing price to extract maximum value
    • Experience managing a P&L
    • Has successfully launched one or more new products from concept stage through commercialization and in-market success
    • Proven ability to manage and develop a marketing team

    A Career with KIK Offers:


    KIK offers very competitive salary and comprehensive benefits including health, wellness, dental, vision, life, and disability insurance. You can plan for your future with KIK's retirement savings options including employer match. KIK also recognizes the importance of continuing education and offers Education Assistance to our employees to encourage continued personal development and growth.


    Thank you for your interest and consideration of a position with KIK Custom Products.


    KIK is an Equal Employment Opportunity / Affirmative Action employer. Qualified applicants will receive consideration for employment without regards to race, color, age, religion, sex, or national origin.


    Apply for this position

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us!

    Not ready to apply? Connect with us for general consideration in your area of interest.