KIK Custom Products

  • Marketing Manager, Household

    Job Location US-IL-Rosemont
    Posted Date 2 weeks ago(3/3/2019 9:23 AM)
    Job ID
    # of Openings
  • Overview

    COMPANY: As one of North America’s largest independent manufacturers of consumer packaged goods (“CPG”), KIK helps a large portfolio of brands and retailers bring their products to life. With leading positions in the multibillion dollar household and personal care (“HPC”), over-the-counter (“OTC”), pool additives and automotive aftermarket categories, we serve over 100 CPG companies and several major North American HPC and automotive aftermarket retailers, including many of the leading players in their respective categories. We have full-service capabilities covering end-to-end contract manufacturing, including project management, innovation and R&D, sourcing and procurement, blending and compounding, filling and packaging, supply chain and distribution, and quality control. Our manufacturing model is highly flexible and we consistently add value to our customers by leveraging our range of services and expertise.

    KIK has over 5,000 employees and operates 29 manufacturing facilities strategically located throughout North America.


    KIK Consumer Brands – Household Division
    Our Household Division (“Household”) is the #1 player in North American private label bleach, and supplies private label cleaning programs to prominent American retailers. Although Household started as a small bleach plant in Concord, Ontario, we have since expanded to a network of 8 plants strategically located across the United States to efficiently manufacture a variety of cleaners for both hard and soft surfaces. . In addition to its private label portfolio, Household manufactures and markets Greased Lighting® and The Works® branded products.


    SUMMARY: The Product Manager for Household Brands is a key marketing position accountable for leading and developing selected brands within the Household Division. This individual will own and drive the strategic & marketing plan process to grow selected brands. This position will report directly to the Vice President Marketing and will work with direct interaction with Sales, Operations, Supply Chain, and Finance as the role will support brand management/development activities, customer trade spend investment analytics, new product introductions and product launches, along with all other brand building activities. The Product Manager will lead the growth strategy for his/her area, and create a collaborative relationship for their assigned brands working in partnership with the Sales, directly with Customers and with other cross-functional team members.

    Essential Job Functions

    • Establish the marketing and growth plans for the respective market segment and brand within the Household Division.  Help in development and day to day management of key P&L components.
    • Develop and execute comprehensive strategic marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
    • Initiate and deliver the execution of product changes, launches, and other important drivers across the branded portfolio. 
    • Collaborate with teams in commercial planning, sales and R&D to develop best-in-class, high performing trade marketing programs and tactics that ensure excellent execution at retail and resonate with consumers.
    • Ensure that commercial product innovation, pack type execution, and consumer promotions/planning are optimized to enable profitable growth (emphasis on cost structure, SKU mix, manufacturing, and price realization are optimized to drive consumer demand and margin expansion.
    • Support the selling process in conjunction with Sales including all sales communications and materials, coordinating deliverables timelines across multiple functions to ensure Sales team is fully equipped for successful sell-in.
    • Monitor retail, media and consumer trends and determine implications for our business.
    • Work collaboratively with the R&D team to evaluate the market, identify opportunity for innovation, and merchandise product effectively in the market. Own the business aspect of that innovation and merchandising.
    • Manage product life cycle, including new product launches, promoting existing products and features to increase usage, as well as continuous review of product range performance
    • Develop strategies to improve/maximize Trade Investment ROI by completing promotion analysis and validate against expected result.
    • Be responsible for all strategic and tactical aspects of branding, marketing communications, product launch and management, and the various aspects of merchandising.
    • Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
    • Develop and recommend product positioning, packaging, and marketing strategy to produce the highest possible long-term market share.
    • Develop and oversee brand’s digital and social media strategy and relationships across all Social Platforms (Twitter/Facebook/Instagram/Snapchat) with appropriate corporate/legal governance.
    • Develop KPI’s for all marketing initiatives as well as year-long maintenance programs across all owned channels as well as external partnerships.


    BA in marketing or related field. MBA a plus

    5+ years’ experience in managing a branded CPG business with focus on product management, but also including communications and digital marketing

    • Trade Marketing & promotional execution expertise
    • Consumer packaged goods experience in providing in-depth knowledge of consumer and trade marketing, preferably in fabric and home care/household area (though not essential)
    • Product management and innovation and development expertise
    • Commitment to results; ability to incorporate new learning into existing plans and act decisively
    • Experience in developing advertising, new products and media plans, and working with Sales      


    A Career with KIK Offers:


    KIK offers very competitive salary and comprehensive benefits including health, wellness, dental, vision, life, and disability insurance. You can plan for your future with KIK's retirement savings options including employer match. KIK also recognizes the importance of continuing education and offers Education Assistance to our employees to encourage continued personal development and growth.


    Thank you for your interest and consideration of a position with KIK Custom Products.


    KIK is an Equal Employment Opportunity / Affirmative Action employer. Qualified applicants will receive consideration for employment without regards to race, color, age, religion, sex, or national origin.



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